WHAT IS THIS PRODUCT?
The Bloomeffekt Rice Ceramide Hydrating Milk is a texture-transforming hydrating milk built on a triple rice complex — a centuries-old Korean skincare foundation. It sits before your serum in the routine, feels thick and rich in the hand, then melts instantly into water on contact with skin. It absorbs in seconds with zero residue, leaving skin deeply hydrated, naturally glowing, and barrier-strong. It is not a toner, not a serum, not a moisturiser — it is a hydrating milk that preps skin so everything applied after absorbs faster and works harder.

KEY SELLING POINTS :

1 : The texture transformation — melts instantly into water on contact with skin.
2 : Triple rice complex — centuries of Korean skincare in one formula.
3 : It makes everything else work harder — the prep step most routines are missing.
4 : Probiotic barrier defense — unique ingredient in the Bloomeffekt range.
5 : 100ml at Rs. 2,800 — the most generous size in the range.
6 : Better makeup — the non-skincare customer hook.